Customer testimonials

Testimonial request templates that sound like you.

Eight short templates for the moments when a customer has something worth sharing. Copy one, add the detail only you know, and make it easy for them to reply.

Published August 1, 2026

Before you send

Ask after a specific moment of value, not as a generic favour.
Mention the result you observed so the customer has an easy place to start.
Offer one clear next step and leave room for a no.

Copy and adapt

8 testimonial request templates

Replace every bracketed field with a real detail. The text blocks are intentionally plain, so you can select, copy, and send them from your usual tool.

Template 01

The post-win email

Send after a customer reaches a meaningful outcome.

Subject: Could I share your experience with [product]?

Hi [first name],

It was great to see [specific outcome or milestone]. Would you be open to sharing a few words about what changed for you?

You can reply to this email, or use this short link: [testimonial link]. A sentence or two is perfect. If you prefer, you can also record a quick video.

Thank you,
[your name]

Template 02

The short follow-up

Send 5 to 7 days after a request that did not get a reply.

Subject: A quick follow-up

Hi [first name],

Just resurfacing this in case it got buried. Your perspective on [product or project] would help other people understand what it is like to work with us.

If now is not a good time, no problem at all. If it is, you can share a short reply here: [testimonial link]

Thanks,
[your name]

Template 03

The customer-success message

Use after a helpful support interaction or onboarding call.

Hi [first name],

I am glad we could help with [specific issue]. If the guidance was useful, would you be willing to leave a short testimonial about your experience?

You can keep it simple: what were you trying to do, and what helped? Here is the link: [testimonial link]

Thank you for considering it.

Template 04

The video-first ask

Use when a face and voice would add helpful context to the story.

Subject: Would you share a 60-second story?

Hi [first name],

We would love to hear your story in your own words. Would you record a short video answering these three questions?

1. What problem were you trying to solve?
2. What changed after using [product]?
3. Who would you recommend it to?

No download or setup is needed. Use this link whenever you are ready: [testimonial link]

Thank you,
[your name]

Template 05

The renewal or upgrade request

Send after a renewal, expansion, or repeat purchase.

Hi [first name],

Thank you for continuing with [product]. We do not take that trust for granted.

Would you be open to sharing why you decided to keep going with us? A brief reply is enough, and you can submit it here: [testimonial link]

Best,
[your name]

Template 06

The founder-to-founder request

Use for a personal note to a customer you know well.

Hi [first name],

I am collecting a few honest customer stories for the next stage of [company]. You have seen the product up close, so your take would mean a lot.

Would you share what was useful, what surprised you, or where we could still improve? You can reply here or use this link: [testimonial link]

No pressure either way. Thanks for being part of this.

[your name]

Template 07

The in-app or chat prompt

Use in a conversation where the customer has just expressed satisfaction.

That is great to hear. Would you be open to sharing that as a short testimonial?

It takes a minute, and you can write it or record a quick video: [testimonial link]

Template 08

The thank-you after submission

Send immediately after a customer contributes a testimonial.

Hi [first name],

Thank you for taking the time to share your experience. We appreciate the detail and will handle it with care.

If we would like to feature your testimonial, we will use the permissions you provided. In the meantime, thank you again for helping us improve.

[your name]

Make replying simple

Give customers a choice of format.

A simple link removes the back-and-forth. With TestiFlow, customers can share a written response or record a short browser-based video, and you can review their submission before featuring it.

Create a testimonial link

Free during beta: up to 2 spaces and 20 testimonials. No credit card required.

FAQ

Common questions about asking for testimonials

When should I ask for a testimonial?: Ask soon after a real moment of value: a successful launch, a resolved support issue, a repeat purchase, or a clear result. Refer to that moment so the request feels personal.
How long should a testimonial request be?: Keep the request short enough to understand at a glance. Say why you are asking, make the next step obvious, and give the customer permission to decline.
Should I ask for a written or video testimonial?: Offer both when you can. A written reply is lower effort, while a short video can add personality and context. Let the customer choose the format they are comfortable with.
What questions make a testimonial more useful?: Ask about the customer’s starting point, the change they noticed, and who they think would benefit. Specific prompts produce more useful detail than a general request for feedback.

8 testimonial request templates

Replace every bracketed field with a real detail. The text blocks are intentionally plain, so you can select, copy, and send them from your usual tool.

Template 01

The post-win email

Send after a customer reaches a meaningful outcome.

Subject: Could I share your experience with [product]?

Hi [first name],

It was great to see [specific outcome or milestone]. Would you be open to sharing a few words about what changed for you?

You can reply to this email, or use this short link: [testimonial link]. A sentence or two is perfect. If you prefer, you can also record a quick video.

Thank you,
[your name]

Template 02

The short follow-up

Send 5 to 7 days after a request that did not get a reply.

Subject: A quick follow-up

Hi [first name],

Just resurfacing this in case it got buried. Your perspective on [product or project] would help other people understand what it is like to work with us.

If now is not a good time, no problem at all. If it is, you can share a short reply here: [testimonial link]

Thanks,
[your name]

Template 03

The customer-success message

Use after a helpful support interaction or onboarding call.

Hi [first name],

I am glad we could help with [specific issue]. If the guidance was useful, would you be willing to leave a short testimonial about your experience?

You can keep it simple: what were you trying to do, and what helped? Here is the link: [testimonial link]

Thank you for considering it.

Template 04

The video-first ask

Use when a face and voice would add helpful context to the story.

Subject: Would you share a 60-second story?

Hi [first name],

We would love to hear your story in your own words. Would you record a short video answering these three questions?

1. What problem were you trying to solve?
2. What changed after using [product]?
3. Who would you recommend it to?

No download or setup is needed. Use this link whenever you are ready: [testimonial link]

Thank you,
[your name]

Template 05

The renewal or upgrade request

Send after a renewal, expansion, or repeat purchase.

Hi [first name],

Thank you for continuing with [product]. We do not take that trust for granted.

Would you be open to sharing why you decided to keep going with us? A brief reply is enough, and you can submit it here: [testimonial link]

Best,
[your name]

Template 06

The founder-to-founder request

Use for a personal note to a customer you know well.

Hi [first name],

I am collecting a few honest customer stories for the next stage of [company]. You have seen the product up close, so your take would mean a lot.

Would you share what was useful, what surprised you, or where we could still improve? You can reply here or use this link: [testimonial link]

No pressure either way. Thanks for being part of this.

[your name]

Template 07

The in-app or chat prompt

Use in a conversation where the customer has just expressed satisfaction.

That is great to hear. Would you be open to sharing that as a short testimonial?

It takes a minute, and you can write it or record a quick video: [testimonial link]

Template 08

The thank-you after submission

Send immediately after a customer contributes a testimonial.

Hi [first name],

Thank you for taking the time to share your experience. We appreciate the detail and will handle it with care.

If we would like to feature your testimonial, we will use the permissions you provided. In the meantime, thank you again for helping us improve.

[your name]

Common questions about asking for testimonials

When should I ask for a testimonial?

Ask soon after a real moment of value: a successful launch, a resolved support issue, a repeat purchase, or a clear result. Refer to that moment so the request feels personal.

How long should a testimonial request be?

Keep the request short enough to understand at a glance. Say why you are asking, make the next step obvious, and give the customer permission to decline.

Should I ask for a written or video testimonial?

Offer both when you can. A written reply is lower effort, while a short video can add personality and context. Let the customer choose the format they are comfortable with.

What questions make a testimonial more useful?

Ask about the customer’s starting point, the change they noticed, and who they think would benefit. Specific prompts produce more useful detail than a general request for feedback.